项目收获

❶获得教授的学术推荐信（教授用学校正式 edu 邮箱网推）
❷系统科学的指导和训练学生进行学术文章写作和发表（国际 CPCI/EI 会议论文）
❸ 全英文语境展开项目，突破自我，助力 GT 考试、申请面试和未来学习
❹ 不出国门跟随海外名校教授学习，节省国际旅费
❺ 获得高质量英文个人科研报告，可在申请材料中提交

导师介绍

prof.Grimes
剑桥大学商学院副教授（Reader）
剑桥大学创业中心联合主任
曾任加拿大企业社会责任中心研究员
范德堡大学管理博士学位
致力于社会企业的发展与创新
针对全球性社会及环境问题制定相关发展战略
任职大学
剑桥大学（University of Cambridge）是英国也是全世界最顶尖的研究型大学之一。剑桥大学和牛津大学（University of Oxford）齐名为英国的两所最优秀的大学，被合称为“Oxbridge”。剑桥大学还是英国名校联盟“罗素集团”和欧洲的大学联盟科英布拉集团的成员。2018 年，在泰晤士高等教育的全球大学排名中位居第 2，全球大学毕业生就业竞争力排名中位居第 4，在 US News 的全球大学排名中位居第 7。

课程安排

01/30:Orientation, Opening Ceremony, Welcome Dinner
          报到、开营仪式、欢迎晚宴
01/31: Idea generation and evaluation for first-time entrepreneurs
          想法的生成， 和对初期企业家的评估
02/01: Developing value propositions and profiling your customers
          开发其新创企业的价值，以及分析了解客户的信息
02/02:  Creating minimum viable products to enable customer andmarket research
            创建一个小型的实用性商品来达到实现客户和市场的研究调查
02/03:   Exploring   customer   channels   and   managing   customer relationships
            开拓搜查客户渠道并管理其客户关系
02/04:  Developing a customer research plan
       制定客户的研究计划
02/05:  Analyzing your competitive and external environment
           分析要面临的竞争环境和外界因素
02/06:  How to pitch your ideas and raise capital
           如何提升你的观点、想法和筹备资金
02/07:  Student team presentations
            小组演示

课程模式

Syllabus
New Venture Creation
This is a course for students interested in learning how to develop an idea for a new product or service into an investable new venture. This course will teach students the analytical and conceptual skills required to assess the potential for a new venture. The assessment process involves identifying, evaluating and determining whether or not to pursue a particular venture. Working on a team, students will generate an idea, use business modeling techniques to “ flesh out ” that idea and define a venture opportunity, develop a customer research plan in order to assess how to improve their new venture concept, and“pitch”their idea. Topics covered in this course will include: idea generation, business-model development, market definition, customer discovery, competitive analysis, and resource development.
Tentative Schedule - topics covered
Day 1: Idea generation and evaluation for first-time entrepreneurs

Day 2: Developing value propositions and profiling your customers

Day 3: Creating minimum viable products to enable customer and market research

Day 4: Exploring customer channels and managing customer relationships

Day 5: Developing a customer research plan

Day 6: Analyzing your competitive and external environment

Day 7: How to pitch your ideas and raise capital

Day 8: Student team presentations